2- Krystle Maynard
Navigating the exciting yet challenging journey of entrepreneurship can be a wild ride, and I can’t think of a better way to illustrate this than by sharing highlights from the second episode of the "Small Business Bestie" podcast, featuring the dynamic Krystle Maynard. Krystle, a veteran nurse with over 13 years of experience and multiple degrees in nursing education, takes us through her ventures—Vita Oasis, a mobile IV therapy and wellness business, and Innovative RN Solutions, a health content writing and educational service.
Krystle dives right into the nitty-gritty of running a wellness business, fascinatingly blended with medical protocols and genetic considerations for certain injections. She shares how vital it is to stay compliant with healthcare regulations designed by pharmacists and the complexities of genetic impacts on medical treatments. This is not a realm you can step into lightly; you need to bring your A-game every day, ensuring every aspect, from treatments to customer safety, is meticulously managed.
Insurance for a business like this is a chapter unto itself. Krystle walks us through the process of finding the right insurance companies and acquiring coverage, a task that can feel as complex as the medical procedures themselves. Navigating through the myriad of insurance jargon and protocols can be daunting, but Krystle shows us it’s a terrain that, with persistence, can be mastered.
Balancing two business entities is no small feat, and this is where Krystle shines a light on her primary focus: Vita Oasis. She gushes about the incredible commitment it takes to grow a business from scratch, especially when it’s mobile and service-based. When Michelle, the host, probes into the future vision for Vita Oasis, Krystle excitedly shares the possibility of expansion and her ongoing hunt to recruit more nurses. It’s clear that she’s not just building a business; she’s creating a healthcare revolution in her community.
Krystle’s human side comes front and center as she opens up about her family life. With four children ages ranging from teenagers to adults, she recounts the daily juggle of parenting and being an entrepreneur. It's a familiar struggle many parents face—finding a semblance of balance between work and home life. Krystle attributes much of her success to a supportive husband and her relatively independent older kids, but she doesn’t sugarcoat the anxiety and challenges of raising teenagers.
It’s compelling to hear Krystle talk about her children’s understanding and support for her business endeavors. They know she’s building something meaningful, and they actively cheer her on. While it’s heartwarming, it’s also a nod to the values Krystle likely instills in them—a strong work ethic and the importance of helping others.
Digging deeper into the business, Michelle and Krystle chat about the diverse services offered by Vita Oasis. From IV hydration to vitamin infusion therapy, wellness injections, medical weight loss, and even teeth whitening—all tailored for optimal wellness. Quality is key; Krystle doesn’t settle for anything less than high-quality brands, emphasizing that most store-bought supplements have a meager absorption rate.
A fascinating insight shared was about genetic factors affecting the absorption of vitamins and supplements. Krystle talks from personal experience about MTHFR deficiency and how a specific methylated B complex supplement changed her B vitamin levels. It’s this kind of personalized attention in her services that sets Vita Oasis apart.
On the business management front, Krystle is a solopreneur extraordinaire—still handling everything from social media to scheduling. She did, however, enlist the help of a social media auditor named Haley, who transformed her online presence. It’s a partnership that enlightened her on consistent branding and the subtle psychology behind logos and colors. This new approach has evidently been impactful, marking another milestone in her entrepreneurial journey.
Vita Oasis and its range of services aren’t just confined to a traditional office setup. While Krystle prefers the convenience of an in-office environment, 75% of her clients opt for mobile services. It’s the epitome of flexibility—clients can get treated in the comfort of their homes or even amid their busy work schedules.
The ideal clients for Vita Oasis spans across various demographics—from chronically dehydrated individuals and athletes to expectant mothers suffering from severe morning sickness. Krystle’s services provide immense relief right where they’re needed without the hassle of visiting a clinic.
Reflecting on teamwork and collaboration, Krystle entertains the idea of integrating new services alongside a colleague’s offerings. It’s about building a support system and recognizing that in this entrepreneurial world, we’re better together.
This episode of "Small Business Bestie" isn’t just an insight into Krystle’s businesses; it's a testament to grit, passion, and the remarkable journey of a woman balancing life as an entrepreneur and a mother. Tune in and get inspired by Krystle Maynard’s incredible story!
Connect with Krystle on Facebook
Connect with Krystle on IG: @KrystalMaynard
Check out Vita Oasis' Website: www.vitaoasiswellness.net
Connect with Michelle on Facebook at https://www.facebook.com/smallbusinessbesties
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