26- Jennifer Longworth

Unlock the secrets to amplifying your business's influence and revenue with the transformative power of podcasting. Join us as we chat with Jennifer Longworth from Bourbon Barrel Podcasting, who shares her wealth of expertise in podcast post-production. We'll make you rethink everything you thought you knew about launching a podcast. From essential investments like the Samsung QTU microphone to the common, yet misguided belief that podcasting is a quick and easy path to success, this episode is packed with insights that even seasoned podcasters will find invaluable. Whether you're just starting out or looking to fine-tune your show, Jennifer’s advice on commitment and polished production will help you maintain credibility and achieve your goals.

Explore how a strong purpose and a deep understanding of your target audience can turn your podcast into an effective marketing powerhouse. With Jennifer's guidance, learn to seamlessly weave podcasting into your business model and streamline the entire process, from editing to guest scheduling. If tech isn't your forte, fear not—we discuss the potential need for outsourcing certain tasks to ensure your podcast shines. Jennifer's approachable demeanor and expert advice make her an excellent resource for those eager to embark on or enhance their podcasting journey. Tune in and get inspired to start or refine your podcast with confidence and clarity.